The customer asset analysis framework the most successful retailers around the world

have been using for decades!

Monitor the health of your online store business

by keeping track of your customer flow.

LOYAL CUSTOMERS

  • Your online store’s repeat customers.
  • Know who they are, sell more to them and make sure they don’t churn.

NEW CUSTOMERS

  • Your online store’s new-coming customers.
  • Motivate them to repeat their purchase and become your loyal customers.

LOST CUSTOMERS

  • The customers that have stopped using your services.
  • Find their reasons for leaving and make them come back.

Know the quality of your customer flow,

who your best, average and less active customers are

CHAMPIONS

  • Your best customers.
  • Reward them, study their behavior and their common characteristics and find more customers like them.

HEARTS

  • Your average customers.
  • Motivate them to become your best customers and do not let them churn.

POTENTIALS

  • The customers using your services the least.
  • Educate them on the high value of your services and make sure they start using them more.

Export key customer groups

and get into action

Act accordingly with each of them and improve

their acquisition, retention, and churn.

Use for:

DIRECT COMMUNICATION

E-MAIL MARKETING

“Measure the success of your online store business

 not by the end result – its revenue and profit,

but by the reason for its existence – its customers!”

Build your online store business strategy

based on your customer asset flow dynamics

Recognize the current state of your online store business and take action:

The advertising addict

Your online store relies heavily on ongoing advertising. You’ve tried to cut advertising before, but that affected sales drastically. Actually your online store business is struggling to create loyal customers. Very few of your new customers repeat their purchase.

The rapid grower

Your online store is relatively new on the market, has a great demand for its services and generates constantly growing revenue. The reality might be that your online store relies heavily on one time purchase customers that do not turn into loyals.

The Hidden Champion

Your online store business has a constant growth rate. You do not implement any changes to the business model as it “obviously” works perfectly. You might have a solid loyal customer group that is constantly growing. Sell more to them! Find more customers like them and grow even more!

Cintelly
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Get
Customer
Intelligent
Scenarios like this are infinite.
Find out what is yours.

Who is cintelly for?

ONLINE STORE RETAILERS

which record their transactions by customer ID or

another customer identifier

BRICK AND MORTAR STORE RETAILERS

which have a loyalty program to identify customers at

register or require their identification before purchase

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